Tech Showcase: Bloom AI

A talk by Sam Dundas
Co-founder, Bloom AI

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About this talk

Session takeaways:

  • Keep it real - leverage user-generated content as part of your merchandising strategy.
  • Winning shot - Bloom data shows that 73% of mobile traffic only looks at 1 PDP photo before bouncing - that's 73% of people who could have bought the product if they saw a better image.
  • Revenue per impression is the new Revenue per sqft - As a DTC brand, product photos take up more pixels than anything else on your site. You deserve to know what each impression is worth.

Sam Dundas

Bloom optimizes product photos to increase purchases. Bloom shows the highest-performing photo for each shopper and increases purchase rates by 8-14%.

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Bloom AI

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